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How to get source and medium programmatically with JavaScript - just like Google Analytics

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To make smart marketing decisions, you need to know what the Return On Marketing Investment (ROMI) is. When you're a webshop that does immediate transactions, it's easier to set up Google Analytics to serve you. However, if you need to understand longer customer relationships, Lifetime Values, etc, you need to get your hands on raw data. The obvious idea that comes to mind is: "I just need to get the source, medium, campaign etc. data per each visitor" and you quickly realize that Google Analytics doesn't allow you to do that. You need a custom solution. I have found two online that solve the problem This one with FirstSession and ReturningSession cookies set The Lunametrics one , which is a bit more verbose, but has a more extensive list of search engines These solutions are just fine, but, no-one's maintaining them. They're old. They don't evolve. And they don't support other paid channels than Google search. What about Bing? Facebook? Also, bot...
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How to access AWS S3 with pyspark locally using AWS profiles tutorial

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At Zervant , we currently use databricks for our ETL processes, and it's quite great. However, there's been some difficulty in setting up scripts that work both locally and on the databricks cloud. Specifically, databricks uses their own prorpietary libraries to connect to AWS S3 based on AWS hadoop 2.7. That version does not support accessing using AWS profiles. Internally, we use SSO to create temporary credentials for an AWS profile that then assumes a role. Therefore, reading the ACCESS_ID and ACCESS_SECRET from the .credentials file is something we don't want to do. In order to accomplish this, we need to set two hadoop configurations to the Spark Context fs.s3a.aws.credentials.provider com.amazonaws.auth.profile.ProfileCredentialsProvider This is done by running this line of code: sc._jsc.hadoopConfiguration().set("fs.s3a.aws.credentials.provider", "com.amazonaws.auth.profile.ProfileCredentialsProvider") Note! You need to set your environment var...
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Snowflake UPSERT operation (aka MERGE)

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You want to insert data to a table, but if a corresponding row already exists (by some rule, e.g. unique key) you want to update that instead of adding a new row, keeping the dataset's unique requirements intact. That's an "UPDATE AND INSERT" operation, or UPSERT. Some SQL languages have native support for it.  PostgreSQL has UPSERT as native. Also MySQL supports the operation with INSERT and ON DUPLICATE KEY UPDATE. How do you do UPSERT on Snowflake? Here's how: Snowflake UPSERT i.e. MERGE operation Snowflake's UPSERT is called MERGE and it works just as conveniently. It just has a different name. Here's the simple usage: MERGE INTO workspace.destination_table d USING workspace.source_table s ON d.id = s.id AND d.val1 = s.val1 WHEN MATCHED THEN update SET d.val2 = s.val2, d.val3 = s.val3 WHEN NOT MATCHED THEN INSERT (id, val1, val2, val3) VALUES (s.id, s.val1, s.val2, s.val3); Here the destination_table and source_table are of similar form,...
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